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Fearless Energy Drink Extending its Positive Energy through Credible Sponsorship

Fearless Energy Drink Extending its Positive Energy through Credible Sponsorship


Fearless vitality drink, from the stables of Rite Foods, has prolonged its optimistic vitality to an admirable standing with the sponsorship of this yr’s Felabration, commemorating the Late Afrobeat King, Fela Anikulapo-Kuti, who was offered a posthumous award, as Africa’s foremost expertise with optimistic vitality, a inventive genius, deliberately completely different and a premium high quality model that resonates the worth chain of the Fearless vitality model.

The Fela’s posthumous award is hinged on the story conceptualized by the Fearless vitality drink model, from its latest findings on brave individuals in all spheres, together with music the place the late Afrobeat King was pinpointed as Africa’s Most Fearless man, in concepts, efficiency, braveness and management.

Looking so magnificent and admirable, the posthumous award kinds a part of this yr’s week-long Felabration occasion held from October 11-17, 2021, with the theme “Viva Nigeria Viva Africa.”

The significance of the award is related to the market management of Fearless vitality drink, which is the present market chief within the vitality drink sector and the Afrobeat star, as each depict exceptionality within the sphere they symbolize. The optimistic vitality of fearlessness, positivity, and can-do spirit of Fela Anikulapo-Kuti as a world icon and the world-class standing of the Fearless model and Rite Foods firm, matches so effortlessly.

Relaying his previous, Fela fearlessly composed songs like “Suffering and Smiling,” “Sorrow, Tears and Blood,” and “Unknown Soldier” as a type of political resistance towards oppressive and dictatorial rule. Also are songs towards inhuman acts towards Africans like “Colonial Mentality,” “Teacher Don’t Teach Me Nonsense,” ”Mr. Follow Follow”, amongst others.

Through his music, he created a cultural crossroad that different elements of the world may join with, towards tyranny, for a greater society.

Speaking on the bespoke award, the Managing Director of Rite Foods, Mr. Seleem Adegunwa, posits that the Late Fela deserves honour for the affect he made within the music trade, having fought trigger for the individuals by way of his songs.

He stated Fela resonates with what Fearless stands for, optimistic vitality, braveness, management, and can-do spirit that comes with Fela’s creativity and management high quality, his pursuit for a greater Nigeria and Africa usually.

Presenting the award with a standing ovation and pouring applause to the Founder of Felabration, Yeni Anikulapo-Kuti, Fela’s eldest daughter and youthful brother, Kunle Anikulapo-Kuti, Rite Foods Brand Manager, Boluwatife Adedugbe, stated the Fearless posthumous award signifies the significance hooked up to the life and occasions of the Afrobeat megastar.

She affirmed that the excellent efficiency by the music legend that made the nation and Africa couldn’t be unrecognized; therefore the noble recognition was awarded to him.

Adedugbe, who was immaculate in her outfit for the night time, did the Fela salute as Fela, often known as “Abami Eda” will do, as a tribute to the brave musician and activists, after pouring encomium on him, not solely as an ideal Nigerian however an African of excessive reputation.

Receiving the award, Yeni Anikulapo Kuti, who was amazed and thrilled with the engaging image that signified his father’s greatness in his sphere of music style and his big stride in bringing about social change by way of it, expressed her pleasure for the essential recognition of her father’s effort.

She eulogized the World-class firm for refreshing members on the occasion with its first-rate manufacturers and the creativity launched to make it extra thrilling.

Yeni praised the Fearless vitality drink model, stating that the award was the most effective factor that has ever occurred because the inception of the Felabration.

She acknowledged that the award is critical as a result of it’s from a number one model that has been selling human and financial growth, particularly within the leisure trade, which is a burgeoning sector of Nigeria’s financial system.

Similarly, Femi Anikulapo-Kuti, Fela’s eldest son, an Afrobeat musician, counseled the Fearless vitality drink model of Rite Foods for sponsoring this yr’s Felabration as gifted artists energized by the main model got here up with electrifying performances on the musical reveals of the occasion.

The occasion’s spotlight was the efficiency by D’Banj, a megastar in Nigeria’s musical trade, who thrilled the viewers with one in every of his hit songs, “Top of the World.”

Other thrilling actions embrace an Arts competitors, Afrobics dance competitors, colleges’ debate with the subject “Covid 19 is a Blessing,” a Symposium themed ” The National Question Evolution or Devolution” with the moderator/chairman, Femi Falana, amongst different outstanding audio system.

Many analysts view the Fearless vitality drink posthumous award idea as a superb model connection concept to the musical icon completely executed.

Resonating Fela’s optimistic vitality is maybe one of the vital connections that the Fearless model handlers cleverly delivered with the award. This connection many believes will positively work for the model for a very long time, particularly if a sustainable angle might be established.

Brand Fearless and its handlers deserve some commendation for the distinctive sponsorship exploitation that took the shine off different sponsors on the grand finale of the occasion.

From idea to the day and timing of the award, the possession of all the sponsorship was taken by the model as now being extensively reported. This is a superb achievement by Fearless vitality drink and a great way so as to add worth to platform sponsorship as a model advertising and marketing asset.

FOLLOW FEARLESS & RITE FOODS ON SOCIAL:

Instagram: @fearlessng @ritefoodsng @getbigi

Facebook: @fearlessenergydrink @ritefoodsng @getbigi

Twitter: @fearlessng @ritefoodsng @getbigi

LinkedIn: Rite Foods Company

YouTube: Rite Foods Limited

 

From Right: Brand Manager, Rite meals Ltd, Miss Boluwatife Adedugbe, on the presentation of Fearless posthumous Award, by Fearless Energy drink, from the steady of Rite meals to the late Afrobeat King, Fela Anikulapo-Kuti popularly known as Abami Eda; with Fela eldest daughter Yeni Anikulapo-Kuti and her youthful brother Kunle Anikulapo-Kuti, through the grand finale of the 2021 version of Felabration on the well-known African shrine Agidingbi Ikeja, Lagos.

 

From Right: Brand Manager, Rite meals Ltd, Miss Boluwatife Adedugbe, on the presentation of Fearless posthumous Award, by Fearless Energy drink, from the steady of Rite meals to the late Afrobeat King, Fela Anikulapo-Kuti popularly known as Abami Eda; with Fela eldest daughter Yeni Anikulapo-Kuti and her youthful brother Kunle Anikulapo-Kuti, through the grand finale of the 2021 version of Felabration on the well-known African shrine Agidingbi Ikeja, Lagos.

 

AWARD: Photo reveals the Fearless Posthumous Award (center) surrounded by drummers through the grand finale of the 2021 version of Felabration on the well-known African shrine Agidingbi Ikeja, Lagos.

 

 From Right: Brand Manager, Rite meals Ltd, Miss Boluwatife Adedugbe, on the presentation of Fearless posthumous Award, by Fearless Energy drink, from the steady of Rite meals to the late Afrobeat King, Fela Anikulapo-Kuti popularly known as Abami Eda; with Fela eldest daughter Yeni Anikulapo-Kuti and her youthful brother Kunle Anikulapo-Kuti, through the grand finale of the 2021 version of Felabration on the well-known African shrine Agidingbi Ikeja, Lagos.

 

From Right: Brand Manager, Rite meals Ltd, Miss Boluwatife Adedugbe, on the presentation of Fearless posthumous Award, by Fearless Energy drink, from the steady of Rite meals to the late Afrobeat King, Fela Anikulapo-Kuti popularly known as Abami Eda; with Fela eldest daughter Yeni Anikulapo-Kuti and her youthful brother Kunle Anikulapo-Kuti, through the grand finale of the 2021 version of Felabration on the well-known African shrine Agidingbi Ikeja, Lagos.

 

From Right: Brand Manager, Rite meals Ltd, Miss Boluwatife Adedugbe, on the presentation of Fearless posthumous Award, by Fearless Energy drink, from the steady of Rite meals to the late Afrobeat King, Fela Anikulapo-Kuti popularly known as Abami Eda; with Fela eldest daughter Yeni Anikulapo-Kuti and her youthful brother Kunle Anikulapo-Kuti, through the grand finale of the 2021 version of Felabration on the well-known African shrine Agidingbi Ikeja, Lagos.

 

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